Trade Answers

Welcome to TradeAnswers, the page where we answer your queries about trade.

New Zealand has long been a champion of more open markets and freer-flowing trade for the benefit of everyone, especially our exporters who must compete against heavy barriers around the world.  Globally, trade has helped lift millions out of poverty.

But trade agreements are hard fought and difficult to conclude. And they’re complex, with many interests at play. The trade debate is important but sometimes it’s hard to cut through the noise.

To help understand the issues we’ve asked the public for their questions and concerns about trade and assembled some of the best people to answer them. You can ask yours by emailing

Please note;

  • We’ll be answering New Zealand residents’ questions only
  • We will be collating the questions and answering via video to be posted to this site and our social media channels. So watch this space!

The questions
Here are some of the questions that have come in so far:

  • What’s the latest on Brexit – is this good or bad for NZ?
  • Does free trade mean we have to accept all products into NZ – even the bad ones?
  • I’m worried about labour laws in places like Asia – we have high standards in NZ but in parts of Asia they run sweat shops. How can we compete against those? And shouldn’t we protect our own businesses against these?

Our experts
We’ll be putting your questions to our expert panel and posting their replies over the next few weeks.

Stephanie Honey
Stephanie is Associate Director of the New Zealand International Business Forum and provides policy advice to the New Zealand members of the APEC Business Advisory Council.  She is also a trade policy consultant and co-founder of a business offering executive education in trade policy. She served as the New Zealand Agriculture Negotiator in the WTO Doha Round.



Christina Leung
Christina is an economist with NZIER and has ten years’ experience in the public and private sectors, having worked at the Reserve Bank of New Zealand and ASB Bank.

Christina holds a Bachelor of Commerce with first class honours in Economics from the University of Auckland, and has been a CFA charter-holder since 2010. Her areas of expertise include economic performance, investment analysis and strategy.


Stephen Jacobi
Stephen is Executive Director of the New Zealand International Business Forum and the managing director of Jacobi Consulting, a consultancy offering strategic advice in international trade, government relations and industry development.  Stephen is a former diplomat, ministerial advisor and chief executive.



Justine Arroll

Justine is the Senior Trade Strategist for Fonterra where she has responsibility for trade strategy in the Asia-Pacific and Latin America regions.

A former New Zealand diplomat, Justine has held a range of trade policy roles in the New Zealand Ministry of Foreign Affairs and Trade. She was most recently posted to Washington DC where she was responsible for advocacy and analysis in relation to the Trans-Pacific Partnership negotiations, as well as numerous other bilateral and multilateral trade issues.  Justine has also previously served in the New Zealand High Commission in London and as a trade advisor to the then-Minister of Trade, Tim Groser.