From Our Blog
Exporters planning for growth - more FTAs needed
A survey undertaken by ExportNZ shows the overall business outlook for exporters is positive.
In the next 12 months the majority (76%) of respondents expect business profitability to improve, 19% stay the same and 4% to deteriorate. Most (53%) expected their business to employ more people, and the majority also expected their orders across all markets to increase; either slowly (51%) or substantially (31%).
Of course there are still obstacles restraining growth – the top being exchange rate levels and price competitiveness of products, followed closely by funding for developing overseas markets and overseas regulatory requirements.
That said, exporters are managing the high NZ dollar with a combination of strategies – the leaders being improving productivity, investing in new product development and hedging.
Also, these exporters are increasingly moving away from price as their competitive advantage, saying quality of product/service, innovation and customer service are their top three success factors.
The top export destinations for respondents were Australia, Europe and North America – followed by ASEAN. The ASEAN market was most mentioned as the next new market exporters were intending to export to (33%).
As New Zealand's third largest trading partner and third largest export market, ASEAN is significant, and so is the fact that we have an agreement establishing the ASEAN-Australia-New Zealand Free Trade Area (AANZFTA).
Respondents’ comments showed the value of FTAs, or rather the consequences of not having an FTA in place. For example, one exporter said: “Our EU competitors in Korea signed an FTA before New Zealand, meaning the customer does not have to pay the 8% duty. Because the EU got in ahead of us I estimate we lost approx. 0.5m in sales in the past 12 months.”
45% of respondents are facing regulatory and non-tariff barriers, and cite a number of difficulties, with China being mentioned quite often.
ExportNZ hopes the rich feedback from exporters on the tariff and non-tariff barriers in many different markets is useful for government officials. We’re keen to work with officials to help tackle these barriers.
This post has been prepared by Catherine Beard, Executive Director of ExportNZ.
Opening dairy markets through TPP
TPP has an ambitious agenda to open up markets. For the dairy sector in New Zealand and for Fonterra it offers prospects to break down long established and high barriers to trade. This matters as the dairy sector exports around 95% of the milk produced in New Zealand. In that situation it depends very much on keeping as many markets open as possible. Through the existing FTAs with Australia, Chile, China, ASEAN, Taiwan and now Korea a fair bit of the world is covered. Yet that still leaves large dairy markets like the EU, USA, Japan and Canada with very high tariffs up to 200-300% and with quotas of limited size.
TPP is the best opportunity available to attack the barriers in Japan, Canada and the USA as well as improving existing access in Mexico and Peru. Not surprisingly the intent of opening up these markets is not a shared objective with the domestic industries. Strong pressure is being exerted on their governments to minimise the tariff and other concessions.
Around the agriculture world dairy is a highly protected commodity. Its only rival is sugar.
The intent to eliminate tariffs, reach high quality solutions and comprehensively cover all products is very important in TPP. While there would inevitably be a longish time line to reach the goal of no tariffs this is a very serious negotiating objective. New Zealand has an outstanding record in its existing FTAs of reaching zero tariffs and obtaining high quality outcomes. Trade negotiations are always complex but they also need a clear purpose.
Fears are often expressed that New Zealand will ‘swamp’ domestic production in other countries. At around 20 million tonnes New Zealand is a relatively limited milk producer as compared to the whole of the EU and USA. The New Zealand supply is spread across a vast range of countries depending on long and short term market conditions. The objective in TPP is to open up more opportunities for dairy exports within TPP supplying countries including New Zealand.
A high quality TPP result would over time be a major advance in liberalising dairy trade. It would extend substantially the number of markets that are on a path to being opened and increase significantly the percentage of trade covered by FTAs.
This post was prepared by Ken Geard, Senior Trade Advisor at Fonterra. Ken is retiring after a long career in trade policy at first with the Government, then with NZ Dairy Board and latterly Fonterra. We in the New Zealand trade community thank Ken for his great service and we wish him all the best for the future.
Dreaming of the Asia Pacific
“APEC blue” they called it – not, for once, a sense of disappointment about opportunities not taken, but rather the deep blue sky that provided the perfect backdrop for the pronouncements of this year’s meeting of APEC Economic Leaders. Helped by the closure of factories, six days holiday for government workers and strict rostering of car usage, China’s leadership ensured their guests had an overwhelmingly positive experience of the stay in this great Asian capital.
China’s leadership of APEC exceeded expectations on several fronts. Of course we expected the self-confident portrayal of Chinese power, which was well illustrated by President Xi Jinping’s strictly choreographed welcome of 21 Economic Leaders – plus several other Asian non-APEC members. President Xi was keen to showcase Chinese development and to demonstrate progress towards the Chinese dream. But beyond this there was substance also in the announcement of the decision of a “collective strategic study” of the dimensions of the future Free Trade Area of the Asia Pacific (FTAAP), release of a new APEC Blueprint on Connectivity, as well as a range of other deliverables including a new understanding between the United States and China on climate change and tepid rapprochement between Japan and China.
On TPP there was little sign of real movement forward – yet more meetings at Ministerial level, and an agreement amongst TPP Leaders to get the deal done but no specifics on when.
There were business leaders aplenty at the APEC CEO Summit – 1300 of them, including a contingent of New Zealanders, 23 strong. The APEC Business Advisory Council (ABAC) met as usual and gave their annual advice to Leaders on the need for free trade, investment in infrastructure, progress on supply chain connectivity, support for SMEs and financial sector reforms. Business leaders were well entertained by their Chinese hosts and a number of important contacts were made.
APEC often gets a bad press for achieving little beyond a flowery shirt parade (that happened too). There is more to this Summitry than photo shoots. APEC is part of the habit of regional economic co-operation, which sees important ideas come forward that can ultimately be translated into government decision making. It pays to dream now and then, especially under a clear blue sky.
This post was written by Stephen Jacobi, Executive Director of the NZ International Business Forum (www.nzibf.co.nz) who attended APEC in Beijing as Alternate Member of the APEC Business Advisory Council.
APEC in Beijing - let a thousand flowers bloom
When the 21 Leaders of the Asia Pacific region and the thousands of Ministers, officials and business leaders descend on Beijing in early November, they will arrive in a country very conscious of its economic muscle and confident in its ability to assert itself as an economic superpower. The (still relatively) new leadership of China under President Xi Jinping will look to APEC to demonstrate its leadership credentials and to translate into the regional sphere a number of key concerns from its own economic reform programme – business growth, urbanization, innovation, infrastructure, sustainable development. In doing so China will also seek to show it is no laggard when it comes to big ideas for trade and investment – while not (yet) a member of the Trans Pacific Partnership (TPP) China is pushing strongly for more rapid progress on the Free Trade Area of the Asia Pacific (FTAAP) and in ways which are likely to discomfort even the free-trade loving Americans. FTAAP is an idea that has been around for 10 years or more. First mooted by the APEC Business Advisory Council (ABAC), and formally adopted as a broad vision by APEC in 2006 very little has been achieved since, despite numerous reports and discussions. In 2010 APEC decided that FTAAP would be achieved through various negotiating “pathways” of which TPP is one and the most advanced, with the 16 member, ASEAN centered Regional Comprehensive Economic Partnership (RCEP) being another. But how to ensure TPP + RCEP = FTAAP? The Chinese want a deadline, a feasibility study and a work programme. The United States see this merely as muddying in the waters for TPP especially back home with a Congress that, pending the outcome of the mid-term election on 2 November, is decidedly ambivalent about trade. For its part New Zealand is cautious about deadlines but keen to maintain momentum for freer trade within APEC as a whole. Behind all this is a growing concern that TPP might not be able to be achieved, at least as the high quality, ambitious and comprehensive agreement it was set up to be. TPP negotiators and Ministers are meeting in Australia in advance of APEC to nut out a possible deliverable for their Leaders when they meet in Beijing. In their advocacy of FTAAP the Chinese are effectively raising the stakes and reminding all parties that there is a bigger picture which needs to be worked on. The 23 New Zealand business leaders attending the APEC event might well say “let a thousand flowers bloom” – with a foot in TPP and RCEP and a strong relationship with China and our trade-thumping FTA New Zealand is well placed to benefit from whatever emerges in Beijing. This post was written by Stephen Jacobi who will attend the meeting of APEC Business Advisory Council (ABAC) and APEC CEO Summit in Beijing 5-10 November 2014.
Time for more bipartisanship on trade
With the election over it’s time for more bipartisanship on trade.
Successive New Zealand governments have chosen, with the support of the electorate, to embrace globalisation. With some discordant voices to left and right, public and bipartisan political support for trade has been a hallmark of New Zealand’s economic strategy for forty years or more.
Trade Ministers from both major parties - Lockwood Smith, Jim Sutton, Phil Goff and now Tim Groser - have advanced this policy. New Zealand is fortunate with the range of trade and economic agreements which underpin and support our international business.
Improved trade rules can translate into huge benefits for New Zealand. We saw this with the Uruguay Round in the 1990s, which laid the foundation for the significant expansion of agricultural exports and rising international commodity prices in the last decade. We see the same with China today where exports have surged since the FTA was signed.
Each trade agreement needs to be weighed on its merits. The devil is always in the detail. There are opportunities to be exploited and risks to be mitigated.
TPP is an example of a highly complex negotiation which would benefit from greater bipartisanship in the same way that Labour and National are standing side by side in New Zealand’s quest for a seat on the UN Security Council.
Economic opportunities are enhanced when politicians work together. That applies regardless of the strength of a government in office because trade is beyond the three-year election cycle.
This post was written by Sir Graeme Harrison, Chairman of the NZ International Business Forum (www.nzibf.co.nz).
Welcome to the TPP negotiators.
New Zealand has been a key player in the Trans Pacific Partnership agreement. Given the potential benefits of TPP for New Zealand in terms of economic growth and job creation, it is good to see that negotiations are being held in Auckland between 3 to 12 December. As such, the representatives of some major New Zealand businesses and business organisations have written to Government endorsing its current approach to TPP negotiations. They note that there are complicated public policy issues involved in negotiating such an agreement, and that solutions need to be sought that are in New Zealand's overall interests. They also welcome the hard working negotiators.