Media Release – 25 June 2025

The New Zealand International Business Forum (NZIBF) is pleased to announce the appointment of Felicity Roxburgh as its new Executive Director. She will officially take up the role on 7 July 2025.

Felicity brings nearly two decades of experience in international trade, foreign policy, and regional engagement, with a strong focus on the Indo-Pacific. Most recently, she served as New Zealand’s Consul-General in New Caledonia and has worked extensively with businesses operating across Asia and the Pacific.

Previously, she was Director Business at the Asia New Zealand Foundation, where she led efforts to strengthen New Zealand’s business and people-to-people links across Asia. Felicity has also held senior roles at the Ministry of Foreign Affairs and Trade, including postings in Hong Kong, New York, and the Pacific, where she was closely involved in geopolitical and trade negotiations.

“We’re delighted to welcome Felicity to the Forum,” said Philip Gregan, Chair of NZIBF. “She brings a combination of international insight, strategic thinking, and ability to bring people together around complex issues. This will add real value and fresh energy to our work.”

As Executive Director, Felicity will lead NZIBF’s engagement with its members on key trade and economic policy issues and represent the interests of internationally focused businesses in dialogue with government and global partners.

“I’m honoured to be joining the Forum at such a critical time for New Zealand’s international trade agenda,” said Felicity Roxburgh. “The global trading environment is evolving rapidly, and it’s vital that New Zealand businesses have a strong voice. I look forward to working with NZIBF members to support open and free trade.”