Executive Director Stephen Jacobi read out on the recent Delhi business mission, published earlier by Newsroom.
CER CELEBRATES A RUBY ANNIVERSARY

The Australia-New Zealand Leadership, the semi-annual gathering of Ministers and business leaders, has been described as a “successful symbol of trans-Tasman togetherness[1]”. And the togetherness vibe was certainly present when the Forum gathered in Wellington on 18-19 July, in advance of the two Prime Ministers’ meeting the following week. Top of the agenda was the celebration of 40 years of the Closer Economic Relations (CER) agreement. At a time when good FTAs are hard to come by, it is good to be reminded of the bold step that was taken back then by Australia and New Zealand and how it can be taken forward.
Just how comprehensive is CER ?
The World Trade Organisation has long regarded CER as the world’s most comprehensive free trade agreement. CER certainly covers all goods and services between the two countries but it was not so at the beginning – a “Gentlemen’s (sic) Agreement on Dairy Products” restricted dairy trade until 1990 when quotas and tariffs on all goods were eliminated (take note EU!). Services were completely covered by 1989 and investment by 2013. It would not be until 2000 that New Zealand’s second FTA was signed with Singapore.
CER was very much an agreement of its time. There is no dispute settlement mechanism, something that obliged New Zealand to seek judgement from the WTO over access for apples. The “trade and ..” paraphernalia – environment, labour, inclusion –, top of mind in FTAs today, are largely absent. The digital economy was barely heard of in 1983. But CER has been instrumental in building a Single Economic Market (SEM) across the Tasman by aligning standards and recognising qualifications. CER is also the basis upon which the two countries have made common cause in the search of global trade liberalisation through several trade agreements including the high quality CPTPP.
CER is also the basis upon which the two countries have made common cause in the search of global trade liberalisation through several trade agreements including the high quality CPTPP.
So what’s next?
The work of securing even closer economic integration is never finished and the ANZLF has since its inception in 2004 served as an effective ideas-generator and cheerleading squad. With high-level business involvement, it pushes and prods, including at times when the agenda of the two governments may not be completely aligned. Today, judging by the warm vibes from the meeting of the two Prime Ministers, the bilateral relationship is stronger than it ever has been. With a pathway for citizenship for NZers in Australia settled, there is an opportunity to think big again. That was certainly the message coming from the Forum, the second since the pandemic: CER is now in need of further, urgent upgrading to ensure it can meet the challenges of today’s complex environment.
A new agenda for CER
To this observer four things stood out amongst the raft of recommendations from the Forum:
Sort out the border once and for all: ANZLF has history in this space having successfully advocated for those smart gates for trans-Tasman travellers, but the pandemic took things backwards and there is now more to be done to remove friction from trans-Tasman air travel. Happily, the two Prime Ministers got the message and have agreed to take this forward as a priority.
Make it digital: To ensure CER remains gold standard it needs to be brought into the digital age. New Zealand and Australia have negotiated separate digital trade agreements (both of which ironically include Singapore!) and Australia, through its Simplified Trade System, is way ahead of New Zealand in this space. Key elements include systems for paperless trade, aligned digital standards, mutual recognition of digital credentials, and alignment of legislation in new technology areas such as for Generative AI.
Let Indigenous shine: Indigenous business representatives were very much in evidence at the Forum and their agenda for indigenous economic advancement is a world first. These elements could usefully be incorporated into CER as has been done recently with NZ/UK and NZ/EU FTAs.
Beat climate change: Both countries are now aligned on net zero by 2050. Recent FTAs have incorporated climate disciplines – can we not go further in CER?
To many 1983 seems an age away and so it was. New Zealand today is barely comparable to back then and that is due in part to the way a revolutionary trade agreement like CER opened up our hopelessly inward-looking fortress economy. In CER’s ruby year ANZLF’s togetherness has provided a useful blueprint for the next phase of achievement.
This post was prepared by Stephen Jacobi, Executive Director of the NZ International Business Forum. Stephen moderated the opening plenary session at the 2023 Forum in Wellington.
[1] Peter Hempenstall, NZAC Research Centre, University of Canterbury, October 2006
REGISTER WITH TRADE WORKS
Register to stay up to date with latest news, as well as saving and discussing articles you’re interested in.
Latest News
EYES OPENED DURING INDIA VISIT
Published by Newsroom on 6 September 2023 Stephen Jacobi reports on the recent business delegation to India. Every country has its contrasts and a subcontinent of 1.4 billion with thousands of years of history has more than most. Today’s India can reach the...
GUEST BLOG: Raewyn Bleakley, Chief Executive, New Zealand Food and Grocery Council
Exporting is an important part of the business of many NZFGC members whose brands we see daily on supermarket shelves. For some, exporting outweighs what they sell on our shores, while others are looking to break into new markets to open up growth opportunities beyond...
New Zealand business delegation “over the moon” with Indian trade and investment opportunities
MEDIA RELEASE - Friday 1 September, 2023 The involvement of New Zealand businesses in the successful Indian Moon landing epitomises the trade and investment opportunities between the two countries. Just as Rakon and RocketLab provided innovative elements to the...
REMARKS TO INDIA NEW ZEALAND TRADE AND ECONOMIC ROUNDTABLE
DELHI, 28 AUGUST 2023 STEPHEN JACOBI - EXECUTIVE DIRECTOR, NZ INTERNATIONAL BUSINESS FORUM Opening remarks It’s a pleasure for me and the entire New Zealand delegation to be in Delhi today just days since India’s magnificent moon landing. These days India is literally...
Large business delegation bound for India
MEDIA RELEASE - Tuesday 22 August, 2023 Fifty business representatives will leave later this week bound for Delhi, making it one of the largest delegations ever to head for India. The delegation, comprising members and senior leaders of five business organisations,...
India and New Zealand: The next innings
As published in the NZ Herald, 18 August 2023 By Stephen Jacobi As a trade mission prepares to depart for Delhi, Stephen Jacobi of the New Zealand International Business Forum considers the prospects for growing two-way trade and investment between India and New...
CRUNCH TIME FOR CPTPP
As published in the NZ Herald, 18 August 2023. By Stephen Jacobi, Executive Director, NZ International Business Forum. Following the Ministers’ meeting in Auckland, what is the outlook for CPTPP as the world’s most ambitious free trade agreement? When Ministers...
INDIA AND NEW ZEALAND: GETTING ONTO THE FRONT FOOT
A 50 person business delegation is about to depart for India. It follows a major report by the India New Zealand Business Council (INZBC), published in April. The report took a critical look at the relationship, finding a number of shortcomings and advocating...
ADDRESS TO THE HAWKE’S BAY BRANCH OF THE NZ INSTITUTE OF INTERNATIONAL AFFAIRS – “TRADE SECURITY – FINDING NEW BASKETS”
TUESDAY 15 AUGUST 2023 STEPHEN JACOBI, EXECUTIVE DIRECTOR, NZ INTERNATIONAL BUSINESS FORUM It’s a pleasure to be with you once again. This is an address about trade but also about baskets and eggs – in particular how many eggs and how many baskets we need to prosper...
SUBMISSION TO THE PARLIAMENTARY FOREIGN AFFAIRS, DEFENCE AND TRADE COMMITTEE
INTERNATIONAL TREATY EXAMINATON OF THE NEW ZEALAND EUROPEAN UNION FREE TRADE AGREEMENT, JULY 2023 Introduction and Summary This submission is made on behalf of the New Zealand International Business Forum (NZIBF) whose members are listed at Annex A[1]. NZIBF is a...
Asia-Pacific businesses urge APEC Leaders to act on equity, sustainability and opportunity in an increasingly challenging landscape
APEC NEWS RELEASE issued by the APEC Business Advisory Council (ABAC) Meeting in Cebu, the Philippines, this week, the APEC Business Advisory Council (ABAC) stressed the need for action in an increasingly fragmented and difficult operating environment. “Our theme for...
CRUNCH TIME FOR CPTPP
This post was published by Hinrich Foundation on 18 July 2023. Following the Ministers’ meeting in Auckland, what is the outlook for CPTPP as the world’s most ambitious free trade agreement ? By Stephen Jacobi When APEC Trade Ministers gathered for their annual...
TIRED OF GEO-POLITICAL CONFLICT? TAKE A LEAF OUT OF SINGAPORE’S BOOK
Published by Newsroom, 23 June Stephen Jacobi[1] has been spending time in Singapore and finds a lot of similarities to the challenge Aotearoa faces with two big friends who are finding it difficult to get along. In the face of continuing global economic uncertainty...
IN SINGAPORE, “M” STANDS FOR MULTILATERALISM
In another post from Singapore, Stephen Jacobi addresses questions of regional security. Since even before its founding in 1965, Singapore has been located strategically at the cross-roads of economic activity in the Asia Pacific region. Today, Singapore also finds...
IPEF SUPPLY CHAIN AGREEMENT – A USEFUL BUT MODEST STEP – BUSINESS FORUM
Media release, 29 May 2023 “Supply chains are the arteries of global trade – any moves to make them function more efficiently and make sure they are resilient in times of crisis are to be welcomed”, says NZIBF Executive Director Stephen Jacobi. Mr Jacobi was reacting...